In an increasingly noisy and competitive legal marketplace, establishing a law blog has become a must for attorneys looking to grow their practices. A remarkable 71% of marketers said content marketing and blogging have become more vital to their organization over the past 12 months. With hundreds of millions of blogs and 1.9 billion websites worldwide, it’s clear that blogging is here to stay. Even with the rise of other social media platforms, 77% of internet users still read blogs on a regular basis.
For attorneys, in particular, blogging offers a unique opportunity to establish expertise, attract new clients, and grow their practice. However, with busy caseloads, blogging often falls by the wayside. Only 26% of UK residents aged 5-18 are currently reading legal blogs, indicating an underutilized market.
If you’re an attorney who hasn’t started blogging yet, you’re missing out on major opportunities to boost your business. Read on for the top 5 reasons every lawyer should start a blog this year.
Establish Yourself as an Expert
One of the key benefits of blogging for attorneys is the ability to establish expertise on specific legal topics. By regularly publishing high-quality content that provides value for readers, you position yourself as a thought leader in your field. This builds trust and credibility with potential clients.
Blogs allow you to go in-depth on niche practice areas in a way that other communication methods don’t allow. Rather than being limited to short social media posts or client meetings, you can fully demonstrate your knowledge through long-form writing. Aim for posts between 1,000-2,000 words to strike the right balance of depth without losing reader interest.
Attract Clients Organically
Today’s buyers do extensive online research before making hiring decisions. A blog allows you direct access to reach these prospects during the research process. By consistently publishing helpful, informative content, your blog will attract visitors who may eventually become clients.
Focus your posts on addressing common problems and questions in your legal specialty. This content will rank highly in search engines, directing organic traffic from Google to your firm. Over time, you gain authority and visibility.
Build Relationships and Loyalty
Blogging further enables client relationship-building by providing existing clients value beyond legal services. Clients appreciate when their lawyer offers proactive information to help avoid issues down the road.
A blog also gives you an opportunity to highlight client wins and share positive reviews. This builds trust and loyalty among current clients who want to feel that you’re invested in their success.
Send new blog posts to your email list and share them on social media to maximize reach. This keeps you top of mind even when clients aren’t currently seeking counsel.
Enhance Reputation Management
What appears when potential clients Google your name? A blog filled with authoritative content underscores your expertise and drowns out less flattering search results.
Lawyers with a strong online presence are generally seen as more capable and qualified. In fact, 59% of links shared on social media are never read before being shared. This means your blogs could be shared widely based on reputation alone.
Be sure to optimize posts with relevant keywords to maximize search visibility. There is a strong correlation between word count up to 1,000 words and backlinks. However, longer posts see diminishing returns for building links and traffic.
Keep Up with Competitors
The competition among lawyers grows fiercer each year. If your competitors have blogs but you don’t, they likely attract more organic traffic and recognition.
While 80% of bloggers drive strong marketing results, only about 50% publish on a weekly or several times per month basis. The data shows that frequency pays off – bloggers who publish the most tend to see the strongest outcomes.
By launching your own blog, you ensure you don’t fall behind peers who are already embracing content marketing. Even if you start small, get in the habit of regular posting. Consistency compounds over time.
Lawyers who aren’t blogging are missing out on opportunities to grow their brand and law practice. With minimal time investment, a blog sets you apart as an expert, attracts new business, builds client loyalty, enhances your reputation, and keeps you competitive.
Aim for 1,000 word posts a few times per month in your legal specialty. Promote new content across your website, email list, and social channels. The payoff in new clients and professional credibility is well worth the effort.
Don’t wait – launch your law blog this year to realize the benefits. Contact us to see how we can help.
