Blogging is an invaluable tool for lawyers to attract new clients, retain existing ones, establish thought leadership, and drive traffic to their websites. Yet despite the many benefits, only 27% of lawyers maintain an active blog according to the 2021 American Bar Association (ABA) report. This represents a huge missed opportunity as blogging can be a highly effective law firm digital marketing strategy.
With 46% of lawyers in the ABA survey stating they have retained clients specifically because of their blog content, it makes little sense why nearly three-quarters of legal professionals still don’t blog. Especially when 65% cite client development and career advancement as the top motivations for blogging. The numbers speak for themselves – blogging for lawyers works for marketing and career progression.
So, why the disconnect? Why do so many lawyers fail to utilize such a powerful tool for lead generation and elevating their personal brand? There are a few likely reasons:
Lack of Time
Lawyers are busy professionals, often juggling heavy caseloads, court appearances, client meetings, research, and administrative tasks. Finding time to consistently create compelling blog content may seem daunting. However, blogging doesn’t have to be time-intensive. Streamlining the process by working with a legal blog writing service returns huge dividends for a relatively small time investment.
Uncertainty About What to Blog About
Coming up with fresh blog post ideas and angles tailored to their practice area may feel challenging. But a blog allows lawyers to tap into their expertise and thought leadership. Content can be evergreen educational pieces answering common client questions or commentary on new developments in the legal field.
Concerns About Writing Quality
Not every lawyer enjoys writing or feels confident in their skills. This is understandable but easily solved by partnering with professional legal blog writers. Their expertise transforms the lawyer’s knowledge into polished posts that attract, engage, and convert readers.
Failure to Recognize ROI
Like any marketing initiative, blogging requires commitment and patience to build traction. Some lawyers don’t appreciate that consistently publishing high-quality content over months and years is what brings results. But data proves blogs create ROI – 82% of bloggers say their content generates tangible benefits.
If these factors ring true for why lawyers shy away from blogging, the solution is clear. Partnering with a legal blog writing service checks all the boxes:
- Alleviates the time burden of creating content
- Provides expert ideas and insights for posts
- Ensures writing is compelling, strategic, and optimized for SEO
- Produces measurable results from blog content
The Case for Law Firm Blogging
Let’s explore in more depth exactly why blogging should be a mandatory component of every lawyer’s marketing strategy:
- Thought Leadership & Expertise – A blog allows lawyers to demonstrate knowledge and proficiency in their practice area. Publishing posts with substantive insights establishes them as an authority. This attracts clients who want an expert on their side.
- Lead Generation – Quality blog content from a legal blog writing service drives interested website visitors into a law firm’s sales funnel. Calls-to-action can convert readers into contacts or clients. Blogging also improves SEO, funneling more organic traffic from search engines.
- Client Engagement – Existing clients appreciate when their lawyer provides value through informative blog posts. This builds trust and retention. Clients are also likely to share lawyer-created content, expanding reach.
- Personality and Branding – Blogs enable lawyers to showcase expertise but also personality, values, and approach. This humanizes a law practice and builds authenticity. Clients connect with the people behind the firm.
- Ongoing Communication – Unlike other static website pages, blog content is continually updated with new posts. This gives visitors a reason to return and stay engaged with a law firm’s evolving content.
Top Blogging Tips for Lawyers to Find Success
Hopefully, the overwhelming case for law firm blog writers has been clearly made. For lawyers ready to jump into blogging, what are some top tips to maximize results?
- Commit to a consistent cadence such as 2x or 3x monthly with new posts. Regularity brings return visitors.
- Interlink blog content to other pages on your site. This signals relevancy to search engines.
- Actively promote new blog posts on social media channels. This expands reach to followers.
- Include internal links within post content to related blogs. This traps visitors into spending more time on site.
- Feature images, stats, quotes, examples, and headers to enhance engagement. Break up text visually.
- Monitor analytics to identify the highest traffic posts. Double down on producing more content on popular topics.
- Survey or interview ideal clients about their most pressing needs and pain points. Create content addressing these issues.
- Leverage the expertise of a legal blog writing service. Their skills will amplify results from lawyer-created content.
The last tip is especially pertinent. While some lawyers enjoy writing and can capably self-produce blog content, many find greater success by partnering with professional legal blog writers. Their ability to compellingly transform a lawyer’s insights and perspectives into posts is invaluable.
Blog writing services also ensure content is technically optimized for SEO, so more value is derived. A lawyer can provide the high-level topic and expertise, while the writers handle the heavy lifting of research, outlining, drafting, and perfecting each post.
But beware – with 49% of bloggers saying it’s a struggle getting audiences to actively engage with content, there’s an art to crafting posts that convert readers. Work only with proven legal blog writers who demonstrate a track record of creating blogs that capture attention and drive action.
The Verdict? Lawyer Blogs Deliver Results
In the internet age, prospects conduct extensive online research when seeking legal representation. A blog that creatively highlights a lawyer or law firm’s competencies and thought leadership provides a tremendous edge over the 73% of competitors not blogging.
Blogs empower lawyers to broadcast expertise, attract and nurture leads, and continually add value for existing clients. The data confirming blogs’ ability to achieve these essential goals is conclusive.
Yet despite the unequivocal case for lawyer blogging, over a quarter of legal professionals still avoid it. For those willing to invest the time and work with professional blog content creators, the payoff in new business and bolstered reputation is clear. Quality blogs lead to quality clients.
The ROI numbers don’t lie. Blogging works. The 27% of lawyers without blogs are missing out on new client opportunities hiding in plain sight. Don’t leave this powerful resource untapped.
If you’re a lawyer who doesn’t yet blog, now is the time to start. Even beginning with one post per month can set the wheels in motion. And be sure to enlist an expert legal blog writing service to maximize results from day one.
Give your law firm the winning edge with an impactful, business-building blog. Don’t let the opportunity pass you by. Contact We Write Law Blogs today to see how we can help.
