Coming up with fresh, engaging blog post ideas can be one of the most challenging parts of running a law blog. As a legal blogger, you want to provide valuable information for your readers while also promoting your law firm or legal services. But constantly generating new law blog content requires time and creativity. Here’s an overview of effective strategies to find law blog topics and create content that resonates with your target audience.
Why Blog Topics Matter for Law Firms
Quality blog content is essential for legal websites for several reasons. First, blogging helps improve your search engine optimization (SEO) by targeting relevant keywords. Second, blogs allow you to demonstrate your expertise and establish trust with potential clients. Third, a blog shows you are an authority who provides up-to-date legal commentary and analysis.
That’s why taking the time to brainstorm law blog ideas is so critical. Without interesting topics and well-written posts, you won’t fully capitalize on the benefits of legal blogging.
Tips for Picking the Best Law Blog Topics
With a bit of planning and research, you can develop a steady stream of law blog post ideas. Here are some tips:
- Consider trending legal news or changes in legislation. Timely, informative analysis of new developments shows readers you are on top of issues impacting the law.
- Profile interesting cases or legal dramas in the headlines. Educate readers on the key facts, laws, and potential outcomes.
- Address frequently asked questions from clients. Turn these common concerns into blog posts that demonstrate your ability to explain complex legal matters.
- Share law practice tips and strategies. For example, provide guidance on working with clients or marketing a firm. This establishes your authority.
- Curate content from other reputable legal blogs or news sites. Add your own commentary and analysis to make the content original.
- Interview experts like judges, law professors, or other attorneys. Transcribe these Q&As into intriguing guest posts.
- Research keywords and questions using Google’s keyword planner. Tailor posts around terms people search when looking for legal help.
- Promote your own content like case wins, publications, speeches, or webinars. Discuss details and key takeaways for readers.
- Look at trending hashtags on social media for inspiration on hot topics to cover.
- Review law publications, journals, or newsletters in your practice area for ideas.
- Poll colleagues at your firm to identify frequently asked questions by clients. These can become post topics.
By utilizing several of these tactics, you’ll never run short on law blog post ideas.
Elements of an Engaging Blog Post
Once you’ve settled on a topic, crafting quality content is the next step. Here are some elements of an engaging law blog post:
- Begin with an interesting title using emotional hooks like numbers, questions, or contrasts. For instance, “10 Reasons You Need a Personal Injury Lawyer.”
- Start with an intro that draws readers in, such as a story, surprising fact, or question to the reader.
- Structure content in short paragraphs with subheadings for easy skimming.
- Include relevant statistics, supporting facts, examples, or expert opinions to build credibility.
- Use plain language to explain complicated legal issues simply but accurately. Avoid overusing legal jargon.
- Inject personality and humor when appropriate to create an authentic, conversational tone.
- Add images, videos, infographics, or other visuals to reinforce key points.
- Check that the content is optimized for SEO by using target keywords in subtitles, body text, meta descriptions, alt text, and filenames.
- End each post with a summary and call-to-action so readers know what you want them to do next.
Following these tips will produce more engaging, optimized law blog content.
Why Good Blog Post Titles Are Crucial
While the content itself is critical, none of that matters if readers don’t click on your blog post in the first place. That’s why crafting compelling titles is a top priority.
Consider this data on post headlines:
- 80% of people read only the headline before deciding to read more or move on. That means a weak title can doom your content to obscurity.
- Posts with 6-10 words in the title have higher click-through rates than extremely long or short titles (Databox 2024).
- Posts with numbers in the title perform better than those without. Numbers pique reader curiosity.
- Headlines with bracketed text like “best” or “worst” receive more clicks as readers want to see your rankings.
- Question headlines get more clicks by creating an information gap readers want to fill by reading your post.
With stats like these, it’s obvious why taking time to perfect a blog title is essential. Thankfully, there are some shortcuts available.
How to Come Up with Law Blog Titles
Manually brainstorming title ideas for each law blog post can be tedious. Often, it seems harder to create the headline than the actual content!
Fortunately, there are now tools that can generate SEO-friendly headlines in seconds. For example, check out our Personal Injury Blog Post Title Generator.
To use it, simply:
- Select an injury type from the drop-down menu, like car accident, slip and fall, dog bite, etc.
- Enter the required US state where the incident occurred.
- Hit “Generate Title”
In an instant, you’ll receive a clickable, SEO-optimized blog title tailored to that injury type and location. The tool considers optimal headline length, emotional hooks, geography keywords, power words, and more.
Having an automated tool like this alleviates the frustration of endlessly brainstorming titles from scratch. It delivers fresh, data-backed headline ideas in seconds.
You can then take the generated title and customize or tweak it further as needed. But it provides an excellent starting point based on proven best practices for headlines.
For legal blog writers short on time or struggling with catchy titles, the Personal Injury Blog Post Title Generator is a game changer.
How Long Should You Spend Writing a Blog Post?
Creating the content for a quality law blog post requires significant time and effort. On average, experienced legal content writers invest about 4 hours per blog article (OptinMonster, 2024).
This allows sufficient time for:
- Conducting background research on the topic
- Outlining the structure
- Writing a solid first draft
- Checking facts for accuracy
- Finding supporting statistics, examples, or quotes
- Selecting relevant images or videos
- Integrating target keywords naturally
- Editing for clarity, flow, grammar, etc.
- Adding internal links to related content
- Writing meta descriptions and alt text
- Proofreading to polish the final draft
Rushing through a blog post risks producing lower-quality content with mistakes or inconsistencies. It hurts your brand reputation and trustworthiness.
Invest the necessary time upfront to create informative, engaging law blog content. The payoff of increased website traffic, leads, and search visibility is well worth the effort.
Professional Legal Blog Writing Services
Creating high-quality blog content requires time – a scarce resource for busy attorneys and law firms. That’s why partnering with professional legal blog writers pays dividends.
At We Write Law Blogs, we specialize in crafting custom law blog articles to promote your firm and expertise. Our team of law firm blog writers handles the research, outlines, drafting, editing, SEO optimization, and more.
This allows you to spend time on higher-value tasks like serving clients while still building your brand through blogging. Let law blog writers handle the creation process from start to finish.
In addition to writing original blog articles, we can also provide other services like:
- Blog management: Regularly scheduling and publishing new posts to keep content fresh.
- Topic research: Brainstorming and outlining law blog ideas tailored to your practice areas and audience interests.
- Editing: Reviewing and polishing draft posts written by attorneys at your firm.
- Keyword research: Ensuring your posts target the keywords you need them to
Using a professional legal content writing service allows you to scale content marketing without the hassle. It’s a smart strategy for law firms who want the benefits of blogging without sacrificing billable time.
Developing strong law blog content requires creativity and effort, but pays dividends in increased visibility, leads, and reputation for legal websites. The keys are picking timely, engaging topics, writing quality posts, and perfecting clickable headlines. Tools like headline generators help streamline the ideation process.
For lawyers short on time, partnering with legal blog writing services like We Write Law Blogs is a smart approach. Let our law blog writers handle the research, writing, and optimization so you can focus on higher priorities. Contact us today for a free 1000 word blog post.
